Imaginative hedonism, post-feature cinema and space liberated from narration.
Peter Jackson’s Hobbit
Imaginative hedonism is analyzed in the context of contemporary cinema. Imaginative hedonism, a concept little known in Polish cultural studies, was invented in the 1980s by Colin Campbell in order to describe the attitude of modern consumers, who are primarily seeking pleasure in emotional stimulation and imaginative play. Oliveira believes that the mechanism is used not only by the advertisers in marketing campaigns, but also by the Hollywood film industry aimed at producing impressive, blockbuster performances. This tendency has gained the apogee in the form of so-called post-plot cinema, which is characterized by the reduction of the plot to a purely visual spectacle, intended to provide viewers with an immersive pleasure based on immersion in worlds created by the latest technology. Oliveira describes these phenomena based on the Hobbit series directed by Peter Jackson. She analyzes how space is created in the three films of the series in the context of the literary prototype by J.R.R. Tolkien and the concept of cinema attraction.